After years of running annual workforce recruitment campaigns, the Sioux Falls Development Foundation, in Sioux Falls, SD, is trying something new.
In late 2023, the foundation launched the Wish You Were Here campaign, which aims to attract Sioux Falls natives who have moved to other parts of the country.
The February issue of Downtown Idea Exchange, explains that the campaign was directed to the local Sioux Falls market. It ran in November and December 2024, a time when families, friends, and former residents were home for the holidays.
In addition to print, digital, and social media advertising, the campaign encouraged residents to send themed postcards to family and friends who may not have returned home.
“It’s very easy to fill those out and send them to people you might want to consider coming back to Sioux Falls,” said Sara Tvedt, associate account executive at the firm that designed the campaign.
Attracting new and returning residents is covered regularly in the pages of Downtown Idea Exchange.
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