Craft beer? Quilts? Music? Figure out your downtown’s selling point — then create a trail
February 1, 2020
Event management expert Lynn Fuhler looks at downtowns near her home base of Winston-Salem, NC, and sees no shortage of “trails” — themed walking or driving tours that draw in customers by playing up assets that local folks might take for granted. Downtown Asheville, NC, for instance, offers architectural tours showcasing the city’s 1920s buildings.…To read more — login/subscribe