Signage and Wayfinding Design


8″ x 9″, hardcover, 320 pages, Wiley.


Wayfinding signage is the voice of the downtown. It invites visitors in. It suggests the experience to follow. And it guides all users to the best that the city center has to offer.

In one comprehensive volume, Signage and Wayfinding Design takes the reader through the entire process of creating a wayfinding system for a single building or an entire city.

It is organized around a three-part approach to understanding and designing wayfinding signage: Content, graphics, and hardware systems.

Each section is fully illustrated with over 350 full-color images of projects, concepts, drawings, and diagrams including the latest digital technology and ADA considerations.

This second edition of Signage and Wayfinding Design provides essential background, insights, and inspiration for everyone involved in wayfinding projects.

Table of Contents

  1. What Is Environmental Graphic Design?
  • The Spectrum of EGD Activity
  • The Importance of EGD Today
  • Digital Information Systems and EGD
  • You Can’t Learn This in College
  • What’s Ahead in This Book
  1. The Design Process
  • The Client Is Part of the Process
  • The Design Process Applied to EGD
  • Phase 1: Data Collection and Analysis (Predesign)
  • Phase 2: Schematic Design
  • Phase 3: Design Development
  • Phase 4: Documentation
  • Phase 5: Bidding (Postdesign)
  • Phase 6: Fabrication/Installation Observation
  • Phase 7: Postinstallation Evaluation
  • Chapter Wrap-Up
  1. Overview of the Signage
  • Pyramid Method
  • Genesis of a Design Approach
  • The Signage Pyramid’s Component Systems
  • The Signage Pyramid and Resource Allocation
  • Chapter Wrap-Up
  1. The Information Content System
  • Kinds of Sign Information Content
  • Hierarchy of Content
  • Developing the Sign Information Content System
  • Navigation: Message Hierarchy and Proximity
  • Other Factors Affecting the Sign Information Content
  • System
  • Pictorial Information Content
  • Signage Master Plans
  • Chapter Wrap-Up
  1. The Graphic System
  • Typography Overview
  • Choosing a Typeface
  • Typographic Treatment
  • Typographic Considerations in Signage for People Who Read by Touch
  • Symbols and Arrows
  • Diagrams
  • Other Graphic Elements
  • Color
  • Layout
  • Overview of Sign Graphic Application Processes
  • Chapter Wrap-Up
  1. The Hardware System
  • Shape
  • Connotations of Form
  • Sign Mounting Considerations
  • Sign Size Considerations
  • Sign Lighting Overview
  • Sign Materials Overview
  • Basic Sign Materials
  • Electronic Digital Display Units
  • Stock Sign Hardware Systems
  • Sign Materials and Codes
  • Overview of Sign Coatings and Finishes
  • Chapter Wrap-Up

About the Author

Chris Calori and David Vanden-Eynden are principals of Calori & Vanden-Eynden/Design Consultants, an award-winning design office devoted to making people’s lives better with thoughtful, visually-compelling signage and wayfinding.


Read a Sample Chapter


Signage and Wayfinding Design is guaranteed. If you are not 100% satisfied, you may return it within 30 days for a full refund.


“The best book on Environmental Graphic Design in 25 years.”
— Craig Berger
SEGD Education Director