Revitalizing Main Street provides a detailed framework for downtown growth and development.
Short on theory and long on practical approaches and useful examples, this comprehensive handbook covers virtually all aspects of downtown revitalization from developing a mission statement to bringing new businesses downtown to streetscape improvements.
For ease of use, the handbook is organized into four major sections which cover:
- Organization — focusing on strategies for getting stakeholders to work toward the same goal and for assembling the appropriate people and financial resources to implement your program.
- Promotion — covering best practices for creating a positive image of the downtown area to encourage consumers and investors to live, work, shop, play, and invest.
- Design — focusing on creating an inviting atmosphere, through facade, streetscape and other design improvements as well as ongoing maintenance of the downtown area.
- Economic Restructuring — detailing approaches to strengthening the competitiveness of existing businesses, recruiting new businesses, and converting unused or underused space to more productive uses.
All of this is accomplished in 22 detailed chapters, each of which is enhanced with case studies of these approaches in action in communities around the country.