Does your downtown have a cluster of businesses that provide specific products or services? How about furniture and home furnishings? Antiques? Children’s clothing? Arts and entertainment? Upscale boutiques? Thrift shops? Or, do you have a particular group of customers? What about college students, office workers, retirees, or parents with young children?
If you answered yes to any of the above, then you have a downtown niche — one of the most powerful tools available for downtown revitalization.
These groupings of related businesses and services can give your downtown a competitive edge and provide the focus you need for successful promotion and recruitment programs.
Niche Strategies for Downtown Revitalization takes you step-by-step through the process of identifying current or potential niches in your downtown. It shows you how to use them as the focus for downtown organization, promotion and recruitment. And, it gives you the tools you need to use these powerful revitalization strategies in your downtown.
- How to perform market analysis to discover both potential and existing niches in your downtown and to evaluate their long-term feasibility.
- How downtowns are prospering with niche strategies, including 80 unique examples from cities across the United States.
- Important national and regional trends that will shape niches for decades to come.
- Successful techniques for organizing business owners and managers to get the most benefit for your downtown.
- Proven strategies and tactics for successfully marketing downtown niches.
- Innovative ideas for recruiting new businesses and retaining existing ones.
- Pitfalls to avoid when identifying, organizing, and promoting niches in your downtown.
- Strategies for using niches to turn your downtown into the destination for multipurpose trips.
You’ll learn from examples of actual data used in market analysis, sample data for trade area demographics, a wide range of district maps, plus actual promotion and recruitment materials.
Whether your downtown is large or small, you’ll find everything you need to make a niche strategy the cornerstone of your downtown revitalization efforts.