When the city of Sebring, FL, completed its marketing plan in 2010, better outreach to locals and people visiting the area was identified as a key component in business retention and attraction.
The strategies include:
- Developing a theme/brand that promotes downtown as a unique and sociable city, in order to enhance, strengthen, and establish new business opportunities.
- Generating excitement and fostering a more collaborative working relationship within the downtown business community.
- Creating monthly, themed campaigns focusing on specific categories of downtown businesses, as well as existing monthly events downtown.
Monthly themes kicked off last fall with the city’s Centennial Celebration in October. Going forward, October’s theme will be Spooktaclular Sebring. In November, customers are invited to Savor the Flavor; and in December, to Shop, Wrap, and Roll.
January has a health and wellness theme; February focuses on Art, Heart, and Soul; March’s theme is The Need for Speed; Celebrating Mother Earth is April’s focus; in May, Mom’s the Word; in June, the Dog Days of Summer are the focus; in July, the theme is Celebrate “4” for the Fourth; in August, it’s Kids Can; and September’s theme is Oh So Local.
The full article appeared in our print edition. To always get the full story, read Downtown Idea Exchange.